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Ron Barceló joins Emporia Brands

An original publication that appeared online in:
The Spirits Business
FEBRUARY 15, 2023
By Georgie Collins

Ron Barceló joins Emporia Brands

Spirits distributor Emporia Brands has added Dominican rum producer Ron Barceló to its portfolio.

Ron Barceló is said to be the world’s first carbon neutral rum brand, having gained certification for the company and all its products in 2016 by the independent body SGS (Société Générale de Surveillance).

It is the only rum produced with 100% sugarcane juice from its own plantations in the Dominican Republic.

Otto Flores, Ron Barceló global brand ambassador, commented: “For our rum brand Barceló to be represented in the UK as one of the most prestigious spirits markets was a major priority, and we are pleased to announce this news.

“Along with our partner Emporia, we will have a strong focus on brand building and distribution, bringing the world’s most exported dark rum to consumers across the UK.”

Jack Rackham, managing director at Emporia, added: ‘We’re thrilled to be working with Ron Barceló in the UK.

“We’re especially excited to be bringing in the Barceló Organic rum as part of the range – this is the Dominican Republic’s first organic rum, made from fresh sugar cane juice, from Barceló’s wildest and oldest fields and it tastes fantastic and truly embodies what Ron Barceló is all about.

“Even the packaging is sustainable, made from a sugar cane-derived plant fiber case which is labeled using organic ink. Barceló’s way of working is such an inspiration to the industry as a whole and the consistent innovation matched with sustainability is remarkable.”

The Ron Barceló range will be available to taste at The Rum Show in London on the 14 and 15 July and is now available from most major wholesalers, including the Whisky Exchange and Distillers Direct.

The portfolio includes the new Barceló Organic Rum, Barceló Gran Añejo Dark Rum, and Barceló Imperial Onyx Rum.

In addition, to celebrate the 40th anniversary of the launch of Ron Barceló Imperial, the range will be completed by Barceló Imperial Premium Blend Rum, a special compilation of old Barceló Imperial reserves, matured in selected American oak barrels and French oak casks.

Ron Barceló ranked as the sixth biggest-selling rum brand of 2022 in our Brand Champions report.