{"id":6366,"date":"2021-06-13T20:04:59","date_gmt":"2021-06-13T18:04:59","guid":{"rendered":"https:\/\/ronbarcelo.com\/?page_id=6366"},"modified":"2022-08-25T22:45:29","modified_gmt":"2022-08-25T20:45:29","slug":"our-company","status":"publish","type":"page","link":"https:\/\/ronbarcelo.com\/en\/our-company\/","title":{"rendered":"Our Company"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1616953501967{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}”][vc_column][vc_single_image image=”4204″ img_size=”200″ alignment=”center” el_class=”scudo”]\n\t

\n\tThe origin of Barcel\u00f3 rum dates back to 1929, when Juli\u00e1n Barcel\u00f3 arrived in the Dominican Republic with the purpose of producing rum that would then go down in history as the best in the world. Just a year later, in 1930, he founded the company Barcel\u00f3 & Co. At that time the young Spaniard was only 26 years old, but with many dreams, and in a short time he started the production and marketing of his first rums throughout the country.\n\t<\/blockquote>[\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1579620585382{margin-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1578209136628{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t
\n\t\t

1950<\/h2>\n\t\t<\/span>\n\t\t

It was only in 1950, after years of experimentation, that the company was able to position itself on the local market. This success was due to the formal launch of Barcel\u00f3 Blanco and Dorado, products that were highly appreciated by consumers of the time.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928219420{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about1.jpg?id=4587) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1621176240716{margin-top: 0px !important;margin-bottom: 0px !important;}” el_class=”mob-col-rev”][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928231366{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about2.jpg?id=4591) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1578209163359{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

1970<\/h2>\n\t\t<\/span>\n\t\t

In 1970 the Ron Barcel\u00f3 A\u00f1ejo was included in the brand’s product portfolio, characterized by a distinctive amber bottle, which over time established itself as the most exported Dominican rum.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1616780786033{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1578209136628{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

1980s<\/h2>\n\t\t<\/span>\n\t\t

In the 1980s, Ron Barcel\u00f3, which was already at the top of the list of favourite national rums, began producing Ron Barcel\u00f3 Imperial, now the flagship Premium Rum among all Dominican rums, a rum that since its launch established itself as the leader in its segment until becoming today the Dominican rum most awarded by international organizations.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928255782{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about3.jpg?id=4595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1621176253921{margin-top: 0px !important;margin-bottom: 0px !important;}” el_class=”mob-col-rev”][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928269490{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about4.jpg?id=4599) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1578209163359{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

1990s<\/h2>\n\t\t<\/span>\n\t\t

Then came the internationalization of the brand, with the start of exportation to countries such as Spain in 1994, thanks to which Ron Barcel\u00f3 currently ranks 3rd among Spirits in Spain.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1616780786033{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1578209136628{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

2001<\/h2>\n\t\t<\/span>\n\t\t

70 years after the foundation of the brand in 2001, a group of Spanish entrepreneurs formed a strategic alliance with Barcel\u00f3 & Co. to market the brand all over the world, with the exception of the Dominican Republic. In 2002, the Barcel\u00f3 & Co. company gave up its international activities, giving way to the group of Dominican-Spanish entrepreneurs, represented, for the Dominican part, by the Barcel\u00f3 D\u00edaz and Garc\u00eda families, thus giving birth to a new company, initially called A\u00f1ejos Barcel\u00f3 \u2013 now Ron Barcel\u00f3 SRL.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928285423{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about5.jpg?id=4603) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1621176260410{margin-top: 0px !important;margin-bottom: 0px !important;}” el_class=”mob-col-rev”][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928299856{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about6.jpg?id=4607) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1578209163359{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

2006 - 2019<\/h2>\n\t\t<\/span>\n\t\t

After being present in 25 international markets, Ron Barcel\u00f3 SRL fully acquired the Ron Barcel\u00f3 brand, with part of the 3rd Barcel\u00f3 generation – the Barcel\u00f3 D\u00edaz and Garc\u00eda families – remaining on the Board of Directors.
\n2016: we strengthened our initiatives in terms of sustainability, particularly with regard to carbon neutrality, becoming the first rum in the world to be accredited as Carbon Neutral, which allowed us to take the lead in the promotion of sustainable development.
\n2018: Ron Barcel\u00f3 became the most exported dark rum according to IWSR (International Wine and Spirits Research) data, a result which was also achieved in 2019. The presence of the brand was also consolidated in over 80 countries worldwide.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1616780786033{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1578209136628{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #2c2c2c !important;}”]\n\t

\n\t\t

Present<\/h2>\n\t\t<\/span>\n\t\t

In 2016 Ron Barcel\u00f3 became the first rum in the world to be certified as Carbon Neutral. We became the first distillate and rum in the world to be part of the UN\u2019s \u201cClimate Neutral Now\u201d initiative.
\nRon Barcel\u00f3 Organic was launched. We acquire emission reduction credits from formally certified reduction projects of the EGE Haina\u2019s Los Cocos I and II wind farms.<\/p>\n<\/div>\n\t<\/div> [\/vc_column][vc_column width=”1\/2″ add_reveal_effect=”yes” css=”.vc_custom_1616928312721{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about7.jpg?id=4611) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”500px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1616953475130{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column]\n\t

\n\tWe comply with the provisions of the RON DOMINICANO standard, which guarantees respect for the designation of origin of the rum as the first product of a collective brand in the Dominican Republic.
\nIn compliance with this rule, rum producers must proceed with the sugarcane harvest and the fermentation, distillation and ageing of alcohol in oak barriques for a minimum of one year in the Dominican Republic.\n\t<\/blockquote>[\/vc_column][\/vc_row][vc_row][vc_column]\n\t
\n\t\t

Certifications<\/h2>\n\t<\/div>
\n
\n
\n \n
\n \"\"

B – Corp<\/h4>\n \n

Ron Barcel\u00f3 is part of the community of Certified B Corporations, recognized for its high verified standards of social and…<\/p>\n <\/div>\n \n

\n \"\"

Climate Neutral<\/h4>\n \n

Ron Barcel\u00f3 agrees to the United Nations' \u201cClimate Neutral Now\u201d initiative, representing the first distillate and rum in the world…<\/p>\n <\/div>\n \n

\n \"\"

Authentic Caribbean Rum<\/h4>\n \n

The Aut\u00e9ntico Ron Caribe\u00f1o (ACR Marque) brand is a registered trademark owned by the West Indies Rum & Spirits Producers'…<\/p>\n <\/div>\n \n

\n \"\"

Bilan Carbone<\/h4>\n \n

The Bilan Carbone\u00ae\u00a0method, developed by the French Environment and Energy Management Agency (ADEME), is a methodological tool that allows estimating…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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ALL CERTIFICATIONS<\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":4197,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6366","page","type-page","status-publish","has-post-thumbnail","hentry","has_thumb"],"yoast_head":"\nOur Company - Ron Barcel\u00f3<\/title>\n<meta name=\"description\" content=\"Our company Ron Barcel\u00f3 in 2016 becomes the first rum company in the world to be certified Carbon Neutral and introduces the organic rum Barcel\u00f3 Organic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ronbarcelo.com\/en\/our-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Company - Ron Barcel\u00f3\" \/>\n<meta property=\"og:description\" content=\"Our company Ron Barcel\u00f3 in 2016 becomes the first rum company in the world to be certified Carbon Neutral and introduces the organic rum Barcel\u00f3 Organic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ronbarcelo.com\/en\/our-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Ron Barcel\u00f3\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T20:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ronbarcelo.com\/wp-content\/uploads\/2021\/03\/about_main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ronbarcelo.com\/en\/our-company\/\",\"url\":\"https:\/\/ronbarcelo.com\/en\/our-company\/\",\"name\":\"Our Company - 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