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Mission & Vision

Being artisans in the production of high-quality rum, maximizing the importance of processes, satisfying our customers’ needs, ensuring the performance and compliance with the RB360 Sustainability Code, consolidating our company as an international benchmark in the industry.

Being the rum company with the most prestigious international portfolio, recognized for its innovation and its RB360 Sustainability Code.

Values & Pillars

Integrity – Transparency – Responsibility – Humility – Respect

360° sustainability – Efficiency and effectiveness of processes – Customer orientation – Team of qualified and committed people – Business agility

Skills & Integrated Policy

Customer Orientation – Results Orientation – Quality Orientation – Team Alignment – Innovation Capacity

Encouraging the human capital’s commitment by achieving the effective and safe execution of the processes with the purpose of achieving the goals. Providing products that meet customer needs, preventing any criminal behaviour that might affect the logistics chain. Guaranteeing continuous improvement by promoting the RB360 Sustainability Code and abiding by the laws in force.